Replacement Lens Express

An already successful website when Replacement Lens Express choose to work with Snazzy Digital, keeping their website online and orders being processed through the whole development process was essential. Our team spotted a number of major inefficiencies in how their existing website operated. There were hours daily wasted with manual entry of data for every order. Our team connected all these systems together to make the workflow as efficient as possible. We also integrated custom shipping for UPS directly into the checkout process, all fully automated.

One of the largest issues with the website was the vast options available when selecting replacement lenses, and whats options are compatible with each other. We developed a lens chooser selection process that helped funnel users selection to find the correct fit for what they needed.